Dear Lift company, we would like to present the advantages you can gain thanks to the New Generation Lift (GMV 10/30 – GLOCAL) by GMV

Your advantages are 4:

1. Sell more and at higher prices
2. Earn more from maintenance services, more easily
3. Increase the value of your company
4. Retain maintenance of the installation throughout its entire life cycle

The GMV strategy:

A mrketing technique currently used by some companies aims to demonstrate that small or medium-sized lift companies are unable to guarantee the future of the lift, since, not being the manufacturers of the components, they cannot be certain of spare parts availability throughout the entire life cycle of the installation. Based on our experience in the American market, where 50% of maintenance contracts are full-maintenance contracts, we have developed the strategy we propose to you below.

This strategy is based on the concept known as “non proprietary”.

The product we present to you is the New Generation Lift (GMV10/30 – GLOCAL).

Non proprietary

The concept is as follows: if a contract covering spare parts and management software is not issued for a lift at the time of purchase, the real owner is not the person who bought it but who, after the warranty expires, can have the spare parts and managament software. These people can decide anything in relation to the cost and service of the lift.

Why did we name our product New Generation Lift (GMV 10/30 – GLOCAL)?

GLOCAL

A GLOCAL product – by definition (Global Company Acting Locally) – is manufactured by a global company but supplied, together with related services, by a trusted local company chosen by the customer, rather than by the manufacturer itself, which due to its size often cannot provide high-quality local service (as in the automotive sector). In fact, 90% of industrial sectors adopt the GLOCAL approach. Cars, for example, are purchased from dealers, not directly from manufacturers.

The New Generation Lift (GMV10/30 – GLOCAL) was designed to be managed according to the GLOCAL model

GMV10/30

GMV 10/30 is the name of the 10-year extended warranty on product components, renewable for an additional 10 + 10 years. The extended warranty includes spare parts and technical tutoring for the maintenance service you provide, particularly for the electrical system. It also guarantees you exclusive rights for the installations covered by the contract.

Sales strategy

The key point of the sales strategy we recommend is that you present the maintenance contract price at the time of signing the installation sales contract, making it the central element of the negotiation and using it to compare you offer with competitors’.

By purchasing the GMV 10/30 extended warranty, you can offer your customers:

• Basic maintenance contracts, with certainty of spare parts availability for the warranty period
• Semi full-maintenance contracts, including spare parts only
• Full-maintenance contracts, including spare parts and your labor for replacement

By offering full-maintenance contracts, you can gain a decisive competitive advantage, as you provide your customer with three major benefits:

• Lifecycle cost savings, potentially equal to the purchase price of the lift
• Better service, provided directly by you
• True ownership of the installation

Let’s take a closer look at your benefits

1. Sell more, because you can offer semi full-maintenance or full-maintenance contracts that competitors – who cannot be certain of long-term spare parts availability – are unable to provide. Sell at higher prices, since these contracts have greater value than basic maintenance contracts and allow you to collect this added value upfront.
2. Earn more from maintenance services and more easily, since you benefit from higher guaranteed revenues through semi full-maintenance or full-maintenance contracts and from a reduced number of repair interventions, as GMV lifts are certified for 1 million cycles. In addition, you benefit from GMV technical tutoring, supporting your maintenance technicians throughout the entire duration of the GMV 10/30 contract
3. Increase the value of your company, since the asset value of your company, in the event of a sale, is calculated by multiplying the number of maintenance contracts by their average value and by a given number of monthly installments.
4. Retain maintenance throughout the entire lifecycle, your customers will be more satisfied, as their installations experience fewer failures and reduced downtime

As you may already know, GMV has been operating for 68 years, with 1 million lifts in service worldwide, thanks to its proprietary technology. GMV manufactures and offers a wide range of complete lifts with an exceptional quality/price ratio, proven by TÜV certification for 1 million cycles and GMV 10/30 extended warranty. Product range includes: home lifts, hydraulic and traction lifts, standard and custom solutions, goods passenger lifts and vehicle lifts, wide range of capacities and speeds up to 2 m/s

GMV lifts show also feature Unique Technical Solutions:

1. MRL Technology: MRL solutions are available not only for all traction lifts but also for Fluitronic lifts, with power unit and controller installed inside the shaft, eliminating the need for a machine-room cabinet.
2. Direct anchoring to floor slabs (GMV patent pending). The lift can be anchored directly to the floor slabs, allowing the shaft to be built with material cheaper than reinforced concrete and enabling construction saving of approximately €2.000-4.000 per stop. This solution is also ideal for existing shafts with low structural wall resistance (e.g. brick)
3. Flexibility: you may use your own controller (without extended warranty).
4. It is possible installation without scaffolding.
5. The cabin is Tailor Made, highly customizable with easily replaceable wall panels that able fast and simple restyling
6. Landing doors: available with a wide range of frame solutions
7. Additional safety: MRL traction lifts feature an additional anti-drift device
8. Twist-free traction ropes. GMV traction lifts are designed to prevent rope torsion, extending rope service lift. The GMV traction system is patented

Exclusive Benefits for GMV Dealers

If you choose to become a GMV Dealer, you will also receive:

• Improve commercial conditions
• Sales leads in your territory generated by GMV marketing initiatives
• Shared advertising and event services with GMV
• Product training and installation procedures
• Sales support from GMV